Declared Colombia's national tree in 1985, the wax palm stands as a symbol of resistance.

For a long time, it was thought that the wax palm was the largest tree in the world. Its majesty has caught the attention of botanists who are attracted to this being that grows in conditions uncommon for a palm.

Known by many scientists as the giant of the Colombian Andes. It was discovered by Alexander Von Humboldt and Aimé Bonpland in 1801.

The wax palm reaches uncommon heights, not just for a palm, but for any other type of tree. This plant reaches 60 meters and sometimes up to 80 meters. It can live up to 200 years.

Today, sadly, this imposing and beautiful palm is in danger of extinction due to different activities that make it difficult to conserve it. The felling of this palm was banned thanks to the initiative of a group of scientists who seek to protect it and preserve this iconic Colombian tree.

Beyond being Colombia's national tree, attracting thousands of tourists, the wax palm is a key element of its ecosystem. The fruits it produces feed a wide variety of insects, birds, and mammals. In addition, this huge plant helps regulate the climate.

In the design of the new LULO logo, we decided to include the image of the wax palm to support the conservation initiative of this majestic and beautiful palm that has adorned the most beautiful places in Colombia for many years.